Posted on: Sunday 14 November, 2021

Our eyes are accustomed to seeing a three-dimensional world that is continuous. This capability is now available on digital displays thanks to Computer-Generated digital outcomes such as Holographic displays. Objects, characters, and blueprints are no longer constrained by the limitations of a screen.

Information can be projected directly onto the real world, at the appropriate depth, and seamlessly integrated with the environment. Digital content, whether in a user’s hand or far on the front, is so in tune with the eye that the usual discomfort associated with looking at it is eliminated. There’s no doubt that the future of metaverse will be part of how things are accomplished moving forward. In this article, we are giving you a crypto guide to the metaverse.

Adapted from Meta – Introducing Meta

What the metaverse is and why it matters to you!

Mark Zuckerberg’s announcement on Thursday, Oct. 28/2021 that Facebook will rebrand itself under a new name of Meta Platforms Inc. or ‘Meta’ for short, may be the biggest thing to happen to the metaverse since science fiction writer Neal Stephenson coined the term in his 1992 novel “Snow Crash.” This book, published 29 years ago, predicted the ‘Metaverse’ — and some of Facebook’s plans are strikingly close.

So, what exactly is the Metaverse?

According to Wall Street Journal, “it is an extensive online world that exceeds individual tech platforms, where people exist in immersive, shared virtual spaces. People would be able to try on items available in stores or attend concerts with friends, just as they would offline through avatars.”

HUH?!

Consider it the internet brought to life, or at the very least rendered in 3D. Zuckerberg has explained it as a “virtual environment” that you can enter rather than simply viewing on a screen! It’s essentially a world where people can meet, work, and play using devices like virtual reality headsets, augmented reality glasses, and smartphone apps.

So, is Metaverse a Kind of Internet?

According to the Washington Post, Tim Sweeney, the CEO of “Epic Games” takes a similar stance, imagining the metaverse as “a kind of online playground where users could join friends to play a multiplayer game like ‘Fortnite’ one moment and watch a movie via Netflix the next.” This is what you will be able to do in the metaverse, while the internet resembles a place where you can watch videos, play games with friends, and buy things.

Captured from Meta – Social in the metaverse

The Metaverse: How it will end the internet as we know it!

The Key Promise of the Metaverse is “PRESENCE” — One of the key benefits of the metaverse is supposed to be “presence” — the sense that you’re physically engaging with places and people rather than just watching them through a window.

How the Metaverse Will Change the Future of Work…

The metaverse is the next frontier for online interaction, so marketing and communications professionals must pay attention to it. A new iteration of the internet is being developed, which will have far-reaching impacts on society. Professionals in marketing, communications, and branding will face various challenges as well as new opportunities. This new metaverse era will unleash incredible creativity while also opening up new horizons for brands and businesses. It will soon be embraced by humankind to make the merging of digital and physical worlds truly “tangible”. And while there is no single shared metaverse at this time, companies like Niantic, Microsoft, and many other companies are already working on positioning themselves to create one. You too should start strategizing ways to join them.

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