Clubhouse: Can This Social Media Trend Impact Your Business?

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Are you wondering what this new Drop-in audio chat “Clubhouse” propaganda is all about? With over 1 million users joining this platform in just a few months, you are probably wondering “is clubhouse good for business, or is it just a passing trend you don’t need to include in your marketing communication plan?”

We’ll let you know the facts and you decide if it’s right for you! 

What Is Clubhouse? 

Clubhouse is an invitation-only, audio-based social media app that allows users to listen in on live conversations, interviews, panel discussions and presentations within chat rooms.

Why Is Clubhouse So Trendy?

Human connection is always unique, so when the entire existence of Clubhouse and how it works depends on it, it’s no surprise to see it successfully building a massive user base in just a few months.

Also, the human fear of missing outFOMO”, plays a big role in the success of this app, especially that it applies on many levels. On one hand, the app is dependent on invitations only so it’s not accessible for everyone, and at the same time, it is currently available for iPhone users only; raising a feeling of superiority among the app’s users. On another hand, all the conversations that take place on the application are live-stream and nothing is pre-recorded. This makes all the content shared on the platform exclusive and timely; opening up many opportunities for your business. 

How to Use Clubhouse for Your Business

1. Make a Place for Emotions in Business

Clubhouse users are a diverse mix of entrepreneurs, investors, entertainers, and artists of all ages. They are all welcome to start rooms about any topic they find interesting and there are in fact thousands of rooms where many successful mindsets worldwide hold conversations about different industries, professions and interests. 

Reportedly, Clubhouse’s voice-note aspect makes interactions on the platform feel more personal and offers a new way to humanize your business to others and allows the exposure of valuable content and real-life experiences.

“Clubhouse isn’t delivering content, it is delivering conversations.”, says Brian Fanzo, a digital futurist keynote speaker. This means that if you can deliver a great conversation, you have the potential to reach a wider audience base in a single day.

2. Attract Potential Leads To Your Business

Clubhouse application for business opens the door for market research practices, as it allows you to observe how your product or service is perceived by your target customers. It also represents an excellent opportunity to showcase your product and develop a connection with your users. In addition, as a company owner, the platform allows you to build up yourself as a trusted figure that knows what you are talking about and provides added value. This is considered one of the main reasons clubhouse for business owners can help matchmake them with potential investors and clients.

3. Learn from the Legends 

Before making any business decision, it’s always helpful to consult a professional who went through the same experience to figure out how they do it. Clubhouse brings you this chance of inspiration from industry experts that can advise you based on your individual situation. You can join rooms with one tap and listen in to live conversations with mega-successful people, and build a wide network of successful connections without any hassle. 

All you need to do is start following a few exceptional people, then you’ll see the rooms they’re participating in so you don’t miss a clue. 

In short, clubhouse for business offers you the chance to connect with some of the world’s top leaders in your industry and gets you to network directly with incredible speakers of all mindsets that you probably would have never met or came across were it not for Clubhouse. However, whether this matches the needs of your business and is right for you or not depends on your own personal and business objectives. That’s why we’ll leave the decision to you.