Posted on: Thursday 21 May, 2020

Coronavirus crisis has caused a major challenge in marketing for companies, and the significant change that occurred in our lifestyle during the last weeks, has made it even harder for companies to thrive and exploit while running successful marketing campaigns.

In this episode from El Manasa, “Doaa Nassef” discusses how to modify your marketing strategies based on the new customers’ behavior.

Doaa is a Marketing, Customer Experience & Telecommunications Trainer who has extensive experience in the field of marketing. After completing her masters in applied research in 2013, she joined the marketing team at Etisalat and later on joined the project management team for two years. Currently, she is the Customer Experience Manager, where she gets to work with the technical team and marketing team to establish customer-focused initiatives and compete in the market.